the tools of story



Archetype is an image in story that creates a psychological resonance. In other words it tells us something about ourselves. They are symbolic links to our inner world. Little Red Riding Hood my be “just a fairy tale” but as an archetype she helps us identify with venturing into the world, facing the dangers we fear, and finding resolution in the process of freeing ourselves from those fears.


Mythology helps us to understand our universal and cosmic experience. Mythology is rife with archetypes and other symbols that point to a truth beyond literal reality. Mythology is sourced from and rooted in our collective imagination.


People say that what we’re all seeking is a meaning for life. I don’t think that’s what we’re really seeking. I think that what we’re seeking is an experience of being alive, so that our life experiences on the purely physical plane will have resonance within our innermost being and reality, so that we actually feel the rapture of being alive. Joseph Campbell



Imagination creates the images that guide us. Says Ann Ulanov, The images that guide us are powerful. How we relate to them differentiates healing from harm. Stories invite us into this imagining.

You can only dream of what you can imagine. Trevor Noah